An apparatus for mounting a flat screen television or monitor to a free standing display frame including a first elongate member and a second elongate member, the second elongate member being coupled to and arranged beside the first elongate member, a hook-shaped upper connector coupled to an upper end of the first elongate member, the upper connector including a first upper groove and a second upper groove, the first upper groove and the second upper grooves opening toward the first elongate member, and a generally foot-shaped lower connector coupled to a lower end of the first elongate member, the lower connector including a first lower groove and a second lower groove, the first lower groove and the second lower groove opening away from the first elongate member.