PROBLEM TO BE SOLVED : To provide an assembly merchandise display stand which can provide a performance of display or exhibition of an innovative product on a relatively large floor surface, which requires only a small number of types of components, and which has a structure suitable for storage.SOLUTION : An assembly merchandise display stand is an assembly including top plates 2a and 2b and two legs 1a and 1b. The one leg 1b has a lateral side provided with a notch 14b subjected to loose fitting of an end 21a of the top plate 2a, and a top surface 17a of the other leg 1a and the notch 14b of the one leg 1b are flush with each other.