The present invention relates to a guide apparatus and a method for a tour, an exhibition, a museum, or a fairground. The guide apparatus for a tour, an exhibition, a museum, or a fairground includes : a user terminal installing an application for outputting guide information and checking location information and outputting the guide information received from a server; and the server providing different guide information corresponding to the location information of the terminal based on a location of the terminal and information of the terminal. The server includes a guide information storage unit, a service providing unit, and a managing unit. According to the present invention, the guide apparatus for a tour, an exhibition, a museum, or a fairground can contribute to the regional economy.(AA) Start(BB) End(CC) Location of a user terminal is checked (Application + Wireless apparatus)(DD) Guide information of a tour / an exhibition / a museum is outputted based on the location of the user terminal(S301) Different guide information respectively matched with each location of a corresponding place is stored(S303) Wireless apparatus is installed in a predetermined location of the corresponding place(S305) Guide / location check application is downloaded into a user terminal at a tour or an exhibition(S311) Guide contents and history information of connected date, time, etc. of the user terminal are stored in a server(S313) Packing performance, event advertising, manufactured album, etc. are transmitted based on stored terminal information/history informationCOPYRIGHT KIPO 2017