The utility model relates to a tourism industry electronic commerce O2O cloud platform system based on supply chain management(SCM), including tourist enterprise' s cloud ware, the customer information authentication management server, the logistics information management server, data analysis server and control terminal equipment, tourist enterprise' s cloud ware pass through communication network respectively with the customer information authentication management server, the logistics information management server, data analysis server and control terminal equipment are connected, data analysis server in addition respectively with the customer information authentication management server, the logistics information management server is connected. This novel one side can effectually be carried out whole journey to each commodity supply activity in the travel service industry and is monitored, and on the other hand can be to the pursuit of tracing to the source of the lianyuan of each supplied goods to ensure effectively that travel service activity commodity ample supply and prompt delivery are with reliable.