A shopping aid display viewer having a housing that supports a daylight viewing screen, a second viewing area, and a slide projector for projecting images onto the daylight viewing screen. Purchasable items such as wearing apparel, gifts, notions, accessories, athletic equipment, real estate, visitor attractions, or any particular product or service that one may wish to advertise are sequentially displayed automatically or manually on the viewing screen. Outlets displaying the items or services are simultaneously shown on the second viewing area as a map locator guide. An automatic telephone dialing device can then be actuated to contact a specific outlet or location if the viewer user so chooses.