An audio advertising display standard for use as a placard, real estate sale/lea se advertising standard, or other advertising uses, that supports a visual display panel and provides auditory information about a property, place of business, event, exhibit, or obj ect upon activation by an attendant listener. The advertising standard of the present invention pref erably comprises a combination of a hollow post and orthogonal arm, means for supporting a display panel, means for playing back a prerecorded audio message whenever activated including a spea ker mounted on the post or arm, and a publicly accessible means for activating the play back means. The display standard of the present invention may further include means for recordin g an audio message for subsequent play back including a microphone, means for activating th e recording means, and/or means for illuminating the display panel supported by the standard . The audio message is preferably stored on an integrated chip but can be held on a tape, di sk, or other sound recording storage device.