PROBLEM TO BE SOLVED : To easily evaluate the price of real estate property with high accuracy in the case of selling the real estate property or moving. SOLUTION : This device is provided with an evaluation model generating part 200 for generating a price evaluation model for calculating the predictive price of real estate property from inputted property data for each segment composed of one or plural areas having mutually similar area characteristics, an evaluation model storage part 120d for storing the price evaluation model, a segment discriminating part 130 for discriminating the segment, to which the real estate property belongs, on the basis of the property data, an evaluation model selecting part 150 for selecting the evaluation model corresponding to the discriminated segment from the evaluation model storage part, and an evaluating part 160 for calculating the predictive price of the real estate property on the basis of the evaluation model selected by the evaluation model selecting part.