PURPOSE : An internet publishing business model is provided to offer information to a bank institute, a real estate agent, a consulting company, a research company and a government via a financial portal site and to publish and sell periodicals.CONSTITUTION : The model comprises steps of making a contract with finance information supply organizations e.g. a bank, a consulting company, and a research company, assembling informations from each business organization, classifying the informations, regenerating systematically the informations for offering them over an online network and simultaneously using them as resources needed for periodicals, performing a behavior analysis on the online users and the off-line users, offering the behavior analysis result over the online network, issuing periodicals by using the informations over the online network and gathering data, and enabling a personal member to subscriber for the portal site without charge and offering informations customized for the company member.? KIPO 2002