A device (150), system (10), and method (700) of searching information from a dataset (500) based upon a search string accepted from a user, and arranging and displaying the results. The arrangement of items of information having equal relevancy in relation to the search string are rotated so that each item will each eventually be listed first among the search results (700-770). Each time the same search string is searched, each item moves up one position in the list (700-770). After an item reaches the top of the list, it is moved to the bottom (700-770). Rotation is prevented should the same user enter the same keyphrase during a single session. The instant invention also provides means for maintaining information in the dataset (500) and their associated keyphrases (410). The information in the dataset may relate to Internet websites, products available for sale on e-commerce sites, items available for purchase through auction sites, online personal advertisements, real estate listings, lists of doctors or other professionals organized by speciality, and other areas that may be apparent to someone skilled in the art.