A suite of software tools performs data mining on data periodically extracted from one or more Multiple Listing Service (MLS) databases to support the management of a real estate business. Data relating to properties listed or sold by units of the business, such as agents, offices, regions, or the entire business, are extracted and aggregated at each hierarchical level. Novel performance metrics are defined, calculated, tracked and displayed in a consistent manner across hierarchical levels. The similarity of views of the data facilitate communication across organizational levels and support improved productivity. The tools may access MLS-derived real estate data associated with other properties to perform market analysis—including both market share by selected competitors and overall market trends—to support pricing of properties, and to discover and recruit high performance personnel.