A method of automating the communication of property value information including the steps of storing a property owner' s record in a storage means, associating a sales entity with the property owner record, creating a property owner profile for the property owner record, establishing a connection to a property sales database, establishing a preselected search criteria based on the property owner profile, querying the property sales database for at least one sales transaction meeting the preselected search criteria, retrieving the sales transactions returned by the query, establishing a predetermined address associated with the property owner record, reporting at least one predetermined parameter of the sales transactions to the predetermined address, and establishing a management system to oversee and ensure that the property value information is published over a repeating and consistent block of time whereby the sales entity enhances its perceived knowledge, reputation and visibility by providing consistent and relevant sales transaction information to property owners who typically place a value on the receipt of recent property sales information in light of the fact that for most owners, the dollars invested in their property represents the single largest investment made in their lifetime.