A method for automating the periodic communication of relevant information to potential real estate customers based on recent sales transactions in predefined geographic areas. Geographic neighborhood areas are identified through a unique process that allows all elements in the program to cohesively work together. Proper identification of neighborhoods not only ensures that agents send reports to owners residing within the desired neighborhood, but it is also used as a means to ensure that the sales data used in the report to homeowners is accurate without the need for constant human intervention.