A freestanding house and a method of selling homes and other products and services relating to real estate and finance using this house that includes at least one bedroom, at least one bathroom, a plurality of walls, and a full roof, wherein the house is located within a structure. In a preferred embodiment, this house is located in a shopping mall and at least a portion of one wall is transparent. Moreover, methods of marketing customers, allowing for the selection construction upgrade options, and market testing are possible through the use of this house.