The invention relates to a method of promoting the development of an inland surfing facility within a real estate development by creating a strategic package of products and services that can be promoted and sold by a surfing consortium to the developer of the development. The package is preferably developed by the consortium and comprises 1) a commitment to develop and construct at least one wave pool and surf wave generator for producing quality waves at the wave venue site, 2) a commitment by at least one branded surf related retailer to occupy and lease commercial retail space at the development and cross promote its brands and sponsored athletes with the development, and 3) a commitment to sponsor and conduct at least one surf event at the wave venue site.