A method of providing virtual tour based advertising comprising providing a virtual tour technology to a real estate agent which enables the real estate agent to create a virtual tour, uploading the virtual tour to a host server such that the virtual tour is available for viewing across a distributed computing network, the uploaded virtual tour including space for display of advertising in conjunction with the virtual tour; and purchasing from one of a creator of the virtual tour technology, a host of a virtual tour and the real estate agent an advertisement placement for display with one or more virtual tours created by the real estate agent.