A content development engine which may collect, organize and distribute multimedia content and metadata associated with specific places, events and people. The CDE may be used with a game mechanic or a revenue-sharing network which may create incentives for users to contribute images, video clips, audio clips, tags, reviews or other multimedia content. When the CDE runs with a game mechanic, users may be rewarded with on-network credits, game points, “ownership” of territories on the map or reputation, and the network credits and game points may be redeemed for, e.g., cash, products, services or frequent flyer miles. When the CDE is coupled to a revenue-sharing network or an advertising engine, users may be compensated for satisfying user generated content (UGC) requests. The compensation may be monetary or non-monetary.