Systems and methods for providing an interactive electronic real estate web site. Buyers, sellers and a variety of different service providers are electronically and communicatively connected with each other to facilitate residential and commercial real estate transactions. Through the use of customized online forms, buyers and sellers are guided through the real estate transaction process through the use of a virtual real estate agent. Direct communication in the form of internal messaging and document sharing between buyers and sellers (and service providers) makes the transaction process more efficient and replaces the need for brokers and broker commissions. A timeline approach to the real estate transaction process affords efficiency and realistic expectations to the parties involved, user rewards are used as incentives for buyers and sellers to use preferred service providers.