Disclosed herein is a computer implemented method and system for negating payment of a commission to one or more real estate professionals by a property owner on sale of a property of the property owner over an electronic environment. The property owner sets a first list price for the property. The real estate professional sets a second list price. The property owner and the real estate professional enter into a sales agreement to list the property to a buyer at the set second list price over the electronic environment. The real estate professional negotiates a sale of the property at the second list price between the buyer and the property owner based on the sales agreement. The property is sold based on the negotiation. A return of the difference between the second list price and the first list price is remitted to the real estate professional.