A method of networking real estate agents and advertisers of products and services of interest to home buyers, with an illustrative embodiment including the steps of an independent intermediary identifying, possibly by computerized social networking, real estate agents willing to utilize promotional paper for hard-copies of real estate listings; contracts obligate the real estate agents to use or permit placement of the promotional paper; the intermediary identifies advertisers and executes contracts with them; the promotional paper is printed with a layout of advertisements and real estate listing data on opposing sides; the promotional paper is given to the real estate agents or placed by the intermediary; and the promotional paper is distributed to consumers. The method can be highly automated and executed with computers or other processors. Although one embodiment is configured for the residential real estate trade channel, others may relate to commercial real estate.