A control circuit gathers information regarding a plurality of independent variables for a given real estate offering. The control circuit then uses this information in conjunction with a computer-calculated model to forecast one or more of real estate buyer demand (forward looking), real estate pricing (current market), and real estate marketing effectiveness (forward looking). By one approach this can comprise applying such information in a regression analysis. By one approach, some or all of the aforementioned information can reflect interactions between at least one prospective real estate purchaser on the one hand and a web-based presentation that offers the given real estate offering for sale on the other hand.