A method for negotiating areal estate listing transaction between a seller and a plurality of real estate listing agencies comprises steps of : providing a server; providing at least one computer operable by a seller of real property; providing at least one computer operable by one or more potential real estate listing agencies for the real property; networking with each other, using a networked communications system, each of the server, the at least one computer operable by the seller of real property, and the at least one computer operable by the one or more potential real estate listing agencies; accepting real property information input into the computer operable by the seller and transmitted to the server over the networked communications system; using the server, generating a webpage displaying at least some of the real property information; accepting competing offers to list the real property, wherein the competing offers are input into the at least one computer operable by the one or more potential real estate listing agencies and transmitted to the server over the networked communications system; using the server, processing the competing offers to provide proposed listing terms for the seller; and transmitting the proposed listing terms to the seller over the networked communications system. Apparatus associated with the method are also disclosed herein.