A system and method are directed towards managing a display of initial impression attributes to bring the most relevant information into quick view. The view can be customized by the user. Within a search context, a search may be performed based on a set of search criteria. The user may establish a set of initial impression attributes to be displayed, or employ a default set of initial impression attributes. The default set may be determined based on statistical analysis. When a result of the search is displayed, the initial impression attributes may also be displayed such that the user may review the initial impression attributes and make a decision based, in part, on the initial impression attributes. Initial impression attributes may also be employed within threaded online conversations or browsing through inventory. The search or browse contexts may include online dating searches, merchandises searches, groups, real estate, even employment searches.