An embodiment of lead allocation methodologies relates to dynamically assessing an allocation weightage of the real estate agents at the time an incoming client makes an agent request, and allocating an agent to the client based on a ranking of the allocation weightage. Each agent in a real estate service community comes with certain unique qualifications. Such qualifications could include expertise in specific factors. While some qualifications may stay constant, other qualifications, such as expertise, current client load, etc. vary with time and need to be periodically assessed. Additionally, the qualification of a given agent may also vary with respect to client characteristics. Accordingly, when a client makes a request for an agent, efficient lead allocation may be accomplished by dynamically assessing the status or qualifications of the agents at the time the request is made, and allocating the most qualified agent according to the dynamic assessment.