A real estate service offers a management application for real estate agents to, for example, coordinate and manage real estate activities related to their clients. In one example, such a real estate application includes an embedded dialer application that includes several functionalities to develop a prioritized call initiation queue. In embodiments, the dialer retrieves and prioritizes all contacts associated with the agent using the dialer application. The dialer may utilize one or more of several mechanisms to prioritize the list of contacts to present the final call initiation queue to the user. The prioritization process takes several factors into account, such as, for example, the current availability of the client, a present geographic location of the client, an “emerging star” client, etc.