PROBLEM TO BE SOLVED : To provide a folding-type display tool which can offer a display at the high eye level and be easily attached and detached on/from a color cone to solve a problem that a real estate company and other companies are banned from putting street promotion advertisements on telephone poles by a rule as well as to meet demand for a road display tool which can be effectively used in entry prohibited areas or the like on a construction site and shopping mall, around a housing complex and condominium, etc.SOLUTION : A display tool consists of two display panels 1, 2 facing each other and support panels 3, 4 for mounting the display panels 1, 2 on a color cone 10. The two display panels 1, 2 facing each other are turnably connected at the head part. The support panels 3, 4 have round holes 11, 12 for mounting the panels on the color cone 10 and V-shaped grooves 5, 6 allowing the display tool to be folded in the center part, and are turnably installed on the inner sides of the two display panels facing each other.COPYRIGHT : (C)2012, JPO&INPIT