Wireless devices such as cell phones and personal digital assistants are automatically provisioned with a user interface skin, application logic, and/or wireless communications services based on demographics data acquired from the subscriber/user of the device. A computing system that implements the provisioning features acquires the demographics data and categorizes the subscriber/user into one of a predetermined demographics type or category, e.g., Baby Boomer, Teenager, Female-led family, Retiree, etc. Such demographic categories may also include business professions, e.g., Health Professional, Claims Adjuster, Attorney, Stock Broker, Real Estate Broker, etc. Such provisioning with a user interface skin, application logic, and/or services may occur initially, e.g., at the time of sale, and/or may occur later on as the subscriber demographics change and such changes are recorded in a subscriber profile database.