Implementing an incentive-based real estate program generally comprises : enabling a user to establish a user account on a network, the user account comprising data stored on a memory in a database at a remote server; enabling a real estate agent to establish a real estate agent account, the real estate agent account comprising data stored in the database; collecting real estate data from the user, the real estate data comprising user-specific interests in at least one real property, and storing the real estate data in the database; using a processor within the remote server to match the real estate data from the user with the real estate agent; monitoring a successful real estate transaction via data uploads from at least one of the user or the real estate agent; and providing credits to the user account, the credits holding a virtual currency value for redemption at a third party retailer.