Exemplary embodiments provide a computer implemented method and computer program product for efficient usage of screen real estate, and an electronic device configured to execute the computer program product, by controlling the display of GUI objects on a display screen of an electronic device. This controlled display further comprises identifying a user-selected part of an original GUI object that is associated with an application program, in response to detection of a predefined user interaction with the original GUI object. A new representative GUI object is then created and displayed on screen, and this new object comprises a visual representation of the selected part of the first GUI object. This second GUI object automatically replaces the first GUI object on the display screen. Subsequent user interactions with the second GUI object are mapped to instructions to the application program.