The present invention refers to lottery ticket service operation system and method is provided to, more specifically through for lotting of lottery winner is a previously makes of ownership and, according to accumulated point-of-sale lottery are variable according to environment market for electronic with thread value of an object continuously comparing this with at least of the goods reserve accumulated thread value publication of lottery after the and a raffle, and suspends and selling makes of ownership and perform a winner by a previously, of article and the of lottery thread value publication and selling a may be mirrored in goods using reflected on with variability thread value lottery ticket service operation system and method relates to.