The invention relates to online social commerce system targeting products and services towards active home buyers and sellers.This invention is built on top of Business Intelligence (BI) and workflow contained inside complex real estate transactions conducted every year. With a growing valuable database of consumers and several million documents vaulted each year; this invention uses intelligence in these transactions for exact target profiling and timing of these high value leads to retail vendors.The core of the invention is the transaction platform that automates all transactional business processes, workflow, documents and compliance to real estate brokerages.The invention can generate reports or match complex data contained inside the transaction to help the vendor get the exact leads they need to target the exact product and service profile for the buyer or seller at right time.