In accordance with a computer-implemented approach and computer system, user conducts a search for real estate properties using natural language and has the ability to buy or rent real property online using unique functionalities not available in prior art. A “Natural Search” approach allows user to conduct an online search of real estate properties using natural language as opposed to standardized pre-determined search terms. Based on user' s natural search, the system administrator generates a series of results using the “Interactive Results” approach, which enables the apparatus to analyze users' preferences to create a list of matching real estate properties and provide interactive features allowing user to act on generated results. According to “Live Offer” approach, the computer system generates an offer history and unique data for each property and allows user to act on the data by submitting an offer and, otherwise, completing the buying and renting process online. All three approaches may be used together or separately to streamline, simplify and improve the process of buying and renting real property.