A control circuit accesses information regarding at least (1) listing events for real estate offerings other than a given real estate offering (for which the control circuit is assessing a corresponding listing price) and (2) offering particulars for real estate offerings other than the given real estate offering. The control circuit compares that information with listing events and offering particulars of the given real estate offering to generate a plurality of corresponding relative evaluation metrics for the given real estate offering and then aggregates that plurality of corresponding relative evaluation metrics to generate a corresponding characterization of the listing price for the given real estate offering.