Systems, methods, and software for improving communications between real estate professionals and clients or potential clients are provided. The systems and methods are designed to provide improved lead routing and tracking mechanisms, as well as means to provide analysis. The system and method includes a virtual agent communication platform that associates a virtual telephone number to a real estate lead, and manages communication between a real estate agent and the real estate lead. The system and method can further be designed to adjust lead routing decisions and optionally enable tracking of analytics about lead follow up and lead management.