A method of raising funds for a project, the method comprising the steps of providing a webpage for the project and determining a target fund amount for the project, the project being selected from a group comprising a non-profit related project, a business related project, a cause-related project, a real-estate related project and an art related project, providing a plurality of advertising buy options having respective media outlets available for purchase by an advertiser accessing said project webpage, upon an advertiser purchasing a selected one or more media buy, causing the advertisers advertising material to be placed on the media properties associated with the purchased media buys, and collecting the revenue from the completed advertising buy and applying the selected revenue produced by the completed advertising buy to the target fund.