Systems and methods using real estate investment analytics and heat mapping are provided herein. Method may include obtaining active multiple listing service (MLS) records from an MLS system that are within the target location, placing the active MLS records in a ranked list organized from a lowest price to a highest price, locating a most expensive sold property from previous MLS records, within the target location, and calculating a potential profit spread for each of the active MLS records in the ranked list in comparison with the most expensive sold property.