Social Housing and Real Estate Recommendations, a system, method, and computer program for social housing and real estate recommendation service is provided where friends or social connections are identified who may possess knowledge and information regarding housing & real estate of interest to the user. Friends may be identified on the basis of the location of the friends, relationship of the friends, ' click stream' data for the friends and/or selection criteria provided by the user etc. In addition social recommendation service provides the user with identifying information so that the user may be able to communicate with identified friends.