A system, method and software is described for the advertising of real estate. Information and images for a property are made available to prospective purchasers. Users' interactions are tracked, and points are assigned for each interaction. For each property listing, the system and software identify a segment of other relevant property listings. Each property listing is compared to the listings in its segment on the basis of points to determine its relative ranking. The relative ranking is used to determine the fee charged to the seller for use of the system and software. The system and software generate and provide reports and recommendations to users.