A system includes a plurality of servers to process and serve a social web application and advertising platform. The platform is capable of transforming tags of products in identifiable regions of a socially shared photo into a linkable advertisement and/or hyperlink to a purchase page for the products. Transforming the shared photo itself into a multi-faceted advertisement, creates direct relevance, desire, works within the confines of screen real estate limitations, saves manual research and communication and provides a direct path to complete the purchase.