A process to facilitate the reservation of a right to sell a piece of real estate, wherein said process includes the following steps : a first party publishing a listing of a piece of real estate; wherein the listing at least includes information selected from the following group of data relevant to the piece of real estate : address; lot number; current status reservation fee; and price data; and wherein the first party approves at least one second party; the second party who interacts with said listing by indicating their intention to reserve the said right; the second party pays a reservation fee to the first party; and a second party arranges for the sale of the piece of real estate from the first party to a third party.