A system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for providing business relationship management services to a real estate agent is presented. Consistent with some embodiments, the method may include accessing information regarding actions performed by contacts of a real estate agent while using a network-based real estate information service. The method may further include assigning each of the contacts to a consumer classifications based on the actions performed by the contacts. The method further includes receiving, from the real estate agent, information defining an on-going communication strategy with a specified consumer classification of the contacts, and implementing the communication strategy with respect to the specified consumer classification.