A method and system is provided for ranking real estate property listings. Listings representing real estate properties are stored in memory, together with demography profiles, each representing a group of demography, and amenity types. Each listing is associated to listing amenities representing amenities present in proximity to the real estate property and each demography profile is associated to desired amenities representing amenities desired by the corresponding group of demography. A ranking value is then calculated for each listing, on the basis of a correspondence between the desired amenities of the demography profile and the listing amenities associated to the listing, in order to rank the listings for the corresponding group of demography.