Provided is a real estate content providing method comprising the steps of : receiving an identifier of at least one beacon received by a user terminal from a user terminal; identifying a location stored by being mapped with the received identifier of at least one beacon; extracting the real estate content stored by being mapped with the identified location; transmitting the extracted real estate content to a user terminal and collecting user data requested for collection in the real estate content from a user terminal; building a database for the collected user data; and extracting marketing content corresponding to the user data in the database to transmit the extracted marketing content to the user terminal.(200) NetworkCOPYRIGHT KIPO 2017