A computer-implemented method for evaluating pricing of real estate is implemented by a computing device coupled to a memory. The method includes storing within the memory a plurality of rental data sets wherein each rental data set is associated with a geographic region and wherein each rental data set includes actual rental payment amounts made by tenants using a payment card, receiving a rental data request associated with at least one real estate asset having a physical location, from a requestor, retrieving at least one of the rental data sets associated with a geographic region containing the physical location of the at least one real estate asset, processing the rental data set into a financial assessment associated with the at least one real estate asset, and transmitting the financial assessment to the requestor.