The present invention is generally a system and method for transacting lead records and scheduled appointment records concerning business opportunities in the real estate industry. The transactions may include offering the scheduled appointment records or lead records for sale, as well as auctioning the records. Several software modules may be provided to : receive, categorize, qualify, and distribute leads that mature into transactional opportunities; determine the geographic location of real estate client users and transactional opportunities near a user' s location or selected region; facilitate management of each transactional opportunity by the client user; facilitate management of each transactional opportunity by the service provider; and various other functions and services consistent with the present system and method. Moreover, an exchange platform may be implemented with the present system whereby affiliates of the service provider may introduce their own leads and sell them to subscribers.