The subject matter discloses in a virtual location in an interactive multiplayer game of an online or mobile environment, modeling a real world area of real estate, wherein operations by players of the interactive game influence development of the real estate, a method comprising : receiving from a plurality of players of the interactive game a plurality of requests for modifying the virtual location; The requests include operation; selecting an operation from the operations included in the requests according to a rule and processing the selected operation for modifying the virtual location.