A method for identifying potential mortgage borrowers comprises the steps of collecting actual data relating to client information and real estate listings, simultaneously determining whether a client listed therein may be in need of a new mortgage loan, and notifying one or more third-parties of such determination. A system for running the aforementioned methods comprises a computer readable medium, an input means, a processor, and a display module, which system is capable of executing various subroutines and user commands to perform the methods.