According to an example aspect of the present invention, there is provided shared use real estate marketing premises (100) for marketing real estate, such as apartments and offices, by a plurality of service entities, comprising : a virtual reality system (102) capable of generating a virtual reality view of virtual reality models of real estate assigned to the plurality of service entities; and means (104) for controlling the virtual reality system to generate a virtual reality view of at least one virtual reality model of real estate assigned to a service entity, when the virtual a reality system is scheduled to the service entity at a given time.