A process for funding construction or conversion of multi-unit real estate projects with proceeds from sales of individual units therein, each requiring a re-sale contract, includes the steps of Unit sales to such unit buyers priced low enough to entice quick sell-out by deferring Developer' s profit; Funding of all project costs before construction start from such unit sales; and Requiring unit re-sale contracts from such unit buyers to give developer or re-seller the opportunity to profit from re-sales of those units to retail unit buyers. This eliminates the project construction lender, thus project foreclosure risk, thereby lowering development risk to one unit per unit buyer. Developers can more readily get 100% project funding, better provide unit financing and earlier closing to retail unit buyers, and thus build more projects not now fundable considering project construction lender restrictions.