Disclosed is a system that effectively gathers searchers of real estate products and services by using a large interconnected tree of geographically descriptive terms in combination with descriptive terms relating to real estate. The system allows searchers to connect to desired products and services in a very few number of clicks as compared to searching for real estate products and services using brand names. Various techniques are used to allow the searcher to obtain information on real estate products and services that relate to specific geographical locations. Searchers are encouraged to first link to sites that provide the highest referral fees. The wide net that is cast by the large domain name tree that includes various geographic descriptors, as well as real estate descriptors, and which is extensively interlinked, provides an effective way of obtaining a large number of searchers and specifically qualified leads for real estate services and products.