Content provided directly by users, such as renters in the real estate industry, is relied on to supplement, enhance and improve the relevance of the site. The renters themselves generate the content in the form of reviews, not the apartments' management companies, for example, which provides less perceived bias in the information provided. An incentive for renters is provided to enter such a space, not only to obtain unbiased information about apartments, but also to accumulate reward points that they can then exchange against various goods or services, and to add content and accumulate points as a result. Thus, a method of user-generated exchange of community information comprises registering information about a user, recording search criteria for services sought by the user, recording feedback of the user about the services used and about service providers, and allowing the user to access feedback from other users.